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Translating business goals into creative that drives action.
My demo reel
1. Community & Brand Loyalty
YouTube Channel — 64K+ Subs, 23M+ Views
Built a trusted, emotional-first creator brand from scratch.
2. Recruitment Marketing
Gordon Food Service – Employer Branding Videos
Attracted interns and boosted engagement with authentic social media culture content.
3. Brand Awareness
GVSU Counseling Center — Social Strategy
Humanized student support and drove 232% reach growth.
4. Event Marketing
GVSU Promotions Office — Event Promotional Videos
Edited story-less footage into polished, narrative-first event promos for GVSU’s newsletter and site.
5. Lead Generation
Silver Lining Engraving – Brand Story Video
Built emotional trust and brand affinity through story-driven video.
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