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Case Study: Recruitment Marketing



Timeline
May—August '25

Deliverables

  • 1 brand story video (career fair, website, LinkedIn)​

  • 2 short-form social videos (Instagram, Facebook)


Goal
Attract purpose-aligned interns & uplift internal culture

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THE PROBLEM:
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GFS’s past recruitment content was generic and templated. Gen Z wanted more than job listings; they craved authenticity, purpose, and real culture. The current content wasn’t cutting through.

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THE APPROACH:

Employer branding with empathy.

  • We didn’t sell a job; we told a story.

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  • I partnered with the comms strategist to build a narrative that spotlighted mentorship, culture, mission-driven work, and impactful intern experiences.

What I did
 

  • Strategic content direction

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  • Scriptwriting & end-to-end video production (Premiere Pro, lighting with Litepanels Gemini 1X1 Hard, sound with boom pole and c-stand/lav)

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  • Intern-led storytelling (EGC-style)

Results​

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  • Habitat for Humanity Facebook Reel:

    • ​+100% likes, +400% reposts vs. avg intern '25 content

    • Boosted internal advocacy on intranet

  • Distribution Tour Instagram Reel: 

    • +90% views, +550% likes vs. Habitat IG post

    • ​Engagement from colleges & recruiters

Want to attract better talent with content that feels human?

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