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Case Study: Lead Generation

 



Timeline
August—December '24

Deliverable

  • 1 brand story video (website, YouTube)​


Goal
Build emotional trust with potential customers to support long-term lead gen

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THE CHALLENGE:
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​Small business Silver Lining Engraving wasn’t just selling customized pizza stones; they were selling moments of memory. But their existing content didn’t reflect that. It talked at people instead of with them. They needed more than a product video. They needed a story that resonated and earned trust.

MY APPROACH:

Brand Strategy First.
Then Creative Strategy.

  • Before a single shot was filmed, we mapped out the emotional backbone of the brand: what is the “silver lining” that drives this business?

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  • We landed on a docu-style narrative that focused on the meaning behind the gift. The strategy centered on emotional resonance > product specs.

What I Did
 

  • Creative direction, project mgmt

  • Filming & directing interviews

  • Full post-production in Premiere Pro (editing, color, sound)

The Impact

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  • Strengthened brand affinity

  • Positioned brand for lead nurturing

Key Takeaway?
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Emotional storytelling builds trust faster than product features. Brand videos work best when they don’t feel like ads. People don’t just buy; they want to believe.

Want a story-driven brand video that truly builds your funnel?

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