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I grew up in online communities. Now I help brands speak their language.
Q: So tell me! How’d you get into creative content?
Honestly? It all started with a tiny-yet-mighty iPad Mini.
I started creating YouTube videos, often stop motion toy videos, as an isolated 10 year old kid.
Me at ten years old.
I spent days and nights lost supporting my favorite YouTube creators like lilsimsie (yes, I love The Sims 4!) and even smaller creators focused on the TV show pop culture space. Shoutout to stan Twitter and Tumblr.
Then fast forward to 15 years old, and I stayed up until 4 a.m. on my Macbook Pro, completely lost in a Final Cut Pro timeline editing fan videos of The Flash, responding to other creator’s comments.
I was building something that felt, well, personal. And it worked: 64K YouTube subscribers, 23 million views, and comments like “I can’t stop watching this...I’m crying.”
And I just remember that rush of freedom after school. I was so excited to respond to one of my recent subscribers through my comments sections.
A comment from one of my subscribers.
That’s when I learned what real content connection means: creating real trustful, authentic relationships with the community.
Q: And now you’re in marketing?
Yep! I wanted to back my instincts with actual frameworks, so I joined GVSU’s Advertising & Public Relations program.
It felt like I was learning the vocabulary for things I’d already felt, haha! Parasocial relationships, the two-way symmetrical model of communication, authenticity… Yep, yep yep.
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And I started partnering with companies like GVSU Promotions Office and Gordon Food Service. That’s when I noticed something broken.
Strategy and creative weren’t talking to each other. No translator.
I noticed many companies have a strategy team that pushes a creative brief to an in-house content person or outsourced vendor that doesn’t get the strategy and relationships you’re trying to build. Very siloed.
So then the creative produces something potentially polished but lacks meaning.
Then, of course, the content talked at audiences instead of with or to, which felt ironic to me because as a creator, I had to talk with my community in order to survive and cut through the noise. And as I like to say: creators can certainly be brands’ competitors. So there’s definitely some urgency here.
A video of me capturing content at Gordon Food Service.
A selfie of me and a designer at Gordon Food Service.
Q: So what do you do now?
I bridge that gap.
I’m not just a content creator; I’m a Creative Translator.
My mission is to turn business goals into clear, emotionally relevant storytelling (the “what” and “how”) that feels authentic and intrinsically motivated—you know, like, creative that drives actual action, instead of just filling up the content calendar.
My philosophy is that content is easy, but connection isn’t, which I think is especially true within the context of AI, iPhones, Canva, etc.
Me filming a short-form video, for Gordon Food Service, with my iPhone.
Q: What’s the offer?
Well frankly, just because content is easy doesn't mean uncovering your story and translating it to creative that connects is! And more importantly, creative that drives action. (Yes, I'm grieving all those brand TikToks that might've been funny... but audiences scrolled past.)
So I partner with lean, mission-driven marketing and communications teams through a Weekly Content Service: a fast, focused way to turn your goals into clear messages that serve behavioral change.
Let's cut through the noise.
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