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Case Study: Brand Loyalty Through Community




YouTube Channel
Creator-Led Community Strategy

Timeline
April 2016 – July 2022 (Paused)

Goal
Build lasting emotional connection at scale

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THE PROBLEM:

The online The Flash fandom was crowded, chaotic, and often toxic. Fans felt fragmented and unheard, lost in negativity. The challenge? Cut through the noise with a positive, loyal community that felt seen and valued.
 

Allow my subscriber do the talking:

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THE APPROACH:

 Cultural fluency & community memory 

I crafted a clear audience-first brand personality focused on uplifting fans and humanizing the fandom narrative and reputation.

Instead of simply chasing viral hits, I cultivated deep loyalty through relationship management and consistent, authentic storytelling. I collaborated with other creators and executed shoutouts, but where I really built loyalty was the emotional memory of the content itself.

When I edited fan content, I kept the focus on the audience’s relationship with the show. Whether it was the crafting requested edits about Barry & Iris—narratives that were based on the Twitter fandom's love of specific scenes, the cultural relevance of Killer Frost in a specific season, or designing viral bloopers edits because it was trending...

Every piece was designed to anchor a conversation & create something fans wanted to come back to. That’s how I built a 65K+ audience.

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Emotional fan edits
Evoked nostalgia, joy, & connection. The focus? Pacing, storytelling, & parallels.

Used Final Cut Pro. 161K+ views, 6.4K+ likes.

Used Final Cut Pro. 54K+ views, 2.5K+ likes.

Quick fan edits
Cultural nuance? Check. Style? Check. Aesthetic. Check check check.

Used Final Cut Pro. 52K+ views, 1.6K likes.

Focused on viral clips Twitter, Tumblr, & YouTube. Used Final Cut Pro. 125K+ views, 5.3K+ likes.

Bloopers and humor
You need to read your audience's emotions to do this. Match every clip to a memory they have within the community.

Created a viral campaign (4 videos) that blended trendy humor & SEO for discoverability. 14.3M views, 281K likes, 5.76K comments, 11.9K subscriber gain.​

Every single clip & song chosen was based on trends in the community. 697K+ views, 19K+ likes.

Strategy also included cross-platform promotion on Twitter, Reddit, Instagram & data-driven optimization to refine content & grow audience.

 

Results

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  • 64K+ subscribers, fully organic growth

  • 23M+ lifetime views, with sustained long-tail traffic

  • 11.9K new subscribers from one viral video

  • 2.2K+ comments on top videos

  • Hundreds of heartfelt messages from fans

Key Takeaway?
​
When you know how to edit for emotion, you don’t just go viral. You build memory. And that’s what creates loyalty, community, and long-term engagement—& ultimately builds the funnel & drives behavior change. This reflects the public relations "Two-Way Symmetrical Model," which references understanding & dialogue between a brand and its public relationships.

Ready to build social media brand loyalty that lasts?

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