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Case Study: Internship Program at GFS
This project focused on improving how the internship program was communicated across recruitment and marketing channels by creating a more consistent narrative structure.
Case Study: Internship Program at GFS
The internship program had strong internal value, but messaging across recruitment and marketing channels was inconsistent, leading to fragmented candidate perception.
Worked with communications, HR, and program stakeholders to define a unified narrative direction for the internship experience. Focused on aligning messaging across video, written, and internal communication channels.
Developed video content used for internship recruitment and program storytelling, created short-form and long-form recruitment videos distributed across channels, supported creation of a more consistent messaging framework for the internship program narrative.
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