Stakeholder Impact: 
The goal was building higher-value talent pooling by uncovering and showcasing GFS's history and values of family culture, employee pride, and community investment.

▶ Human Resources (Talent Attraction): 
Supported the team with internship recruitment marketing for career fairs, candidate conversations, and career page content.

My process:

▶ Prioritized truth of message. 
Audited Glassdoor, social media, + careers page. Collaborated with a communications strategist to align on the script, creative brief, and interview narrative—choosing subjects that best represent GFS's values for the long- and short-form films.

▶ Prioritized authenticity and clarity. Showcased intern photos and employee generated content (EGC) to create trust. Provided a realistic job preview (~12 weeks, intern competition, etc.) to set expectations.